Alan Atwood is the Associate Vice-President of Technology for the Texas Medical Association.  Alan has over twenty-five years of information technology experience including the past thirteen years with the TMA.  Alan and his staff manage the technology needs for over 350 staff from twenty-five medical societies located in five states. Alan also serves as the TMA’s HIPAA Compliance Officer.  Alan completed accreditation with the American Institute of Healthcare Compliance (AHIC) in 2012.

Heather Bettridge, BA, CPC, CPMA, is a practice management consultant with more than 10 years’ experience in health care. Her expertise includes practice operations, human resource management, coding and documentation audits, financial analysis, and new practice setups. She holds a BA from The University of Texas at Austin and is certified as a professional coder as well as a professional medical auditor by the American Academy of Professional Coders.

Jeppe Gustin Ross, SPHR, Vice President of Human Resources for the Texas Medical Association and the Texas Medical Association Insurance Trust since 2000. Jeppe has over 25 years of experience in Human Resources and is a member of the Society of Human Resources Management.  Her responsibilities include staff recruitment and screening, compensation administration, benefits administration, human resource policy/procedure development and monitoring, staff training, development, performance management, compliance with local, state and federal personnel related regulations, administration of staff retirement program ensuring compliance with ERISA regulations.

Donald “Rocky” P. Wilcox, JD, CAE serves as vice president and general counsel for the Texas Medical Association in Austin. Mr. Wilcox has written more than 100 articles for Texas Medicine and other health care publications. He taught at The University of Texas (UT) School of Public Health program at the UT Health Science Center at San Antonio and the University of Houston MBA for Physicians program. He currently teaches in the Policy and Community Health Management program at UT-Austin.

Sheri Williams, PHR, Human Resources Manager for the Texas Medical Association and the Texas Medical Association Insurance Trust since 2003.  She brings over 20 years of human resources experience, and is a member of the Society of Human Resources Management.  Sheri’s responsibilities include benefits administration, compensation administration, human resources policy/procedure development and monitoring, performance management, training and development, and staff functions for Texas Medical Association and Texas Medical Association Insurance Trust.

Julie Willis, CPC, is a practice management consultant with more than 25 years’ experience. She has managed a variety of specialty practices including obstetrics/gynecology,  orthopedic surgery, oral surgery, allergy and immunology, family practice, internal medicine, and pediatrics. Her expertise includes practice operations, human resource management, staff recruitment, and financial analysis. She has worked in both private practice and a large managed care multispecialty group. Ms. Willis is a member of Texas Medical Management Association, Professional Association of Health Care Office Management, Medical Group Management Association, and an associate member of Joint Council of Allergy, Asthma and Immunology. She is a certified as a professional coder by the American Academy of Professional Coders.